Challenge – Communicating strong environmental and conservation values to Vancouver tourists and Aquarium visitors is a challenge. There have long been internal projects and systems put in place at the Vancouver Aquarium that support their ongoing commitment to environmental stewardship and their mission to conserve aquatic life, such as the environmental ISO system they have in place. However, getting their values across to Vancouver tourists and potential visitors is a challenge.
Solution – With Green Tourism Canada comes the value of additional support in the Vancouver Aquarium’s marketing and communications, and a clear channel to reach people who plan their vacations with “green” activities as a priority.
Additional marketing support includes:
- Joining a network of green tourism businesses who act as support and referrers.
- Connection with Green Tourism Canada’s online social networks like Facebook and Twitter.
- Promotion through Green Tourism Canada’s interactive directory listing.
- Clear identification of their Gold Green Tourism Canada Gold Certification through onsite branding.
Result – In becoming a Green Tourism Canada member, the Vancouver Aquarium has joined a network of green businesses who value their place as environmental stewards as much as they do to hosting their community’s tourists. When people see the Vancouver Aquarium’s Green Tourism membership on their website, print material or on location, it’s their community, commitment to stewardship, and dedication to protecting aquatic life and habitat that comes through, plain and simple.