The Thompson Okanagan Tourism Association, or TOTA as its more commonly known, is a not-for-profit society governed by the BC Societies Act and an elected Board of Directors who represent business and community tourism interests throughout the region. It is one of five regional tourism organizations in the province of BC that work under the Super, Natural British Columbia brand, and whose mandate includes marketing the Province’s tourism products.
An industry-led organization that represents and supports all business and community tourism interests throughout the Thompson Okanagan, while also assisting with the implementation of Provincial tourism policies.
To sustain the Thompson Okanagan region as a competitive destination through setting strategic direction for the Thompson Okanagan Tourism Association and working as a policy board to ensure the long-term viability of the Association.
To support the ongoing growth and sustainability of our tourism industry by establishing Thompson Okanagan Tourism as a champion of excellence and innovation in destination marketing, management and industry development.
To strengthen Thompson Okanagan’s position as a preferred destination for all travellers in our target markets.